For almost 20 years, Lib Dem Image have been the official supplier of Liberal Democrat merchandise, campaign materials, clothing, gifts & books. In 2005, we developed Lib Dem Image’s first online shop. Previously they had sold only via phone and mail order and from stalls at Party conferences. Although it was developed on a tight budget, the online shop swiftly became the main sales platform. It has been clear that the site needed some investment but LDI and the Party had not been in the position to invest in a significant refresh. The 2005 site had continued to trade and work securely and effectively, with a few tweaks and a very limited investment in development.
In 2018, Lib Dem Image and the Party agreed a new long term agreement to extend LDI’s contract as official supplier. This gave all sides the confidence to invest in updating their web site. As our experience of working with Lib Dem Image had spanned over 13 years it gave us a real knowledge of their service and needs. We were therefore delighted they spoke to us about the re-development!
We are proud to launch the new Lib Dem Image website. It is based on WooCommerce and WordPress, and now fully mobile and tablet friendly. We provide the hosting on our own UK based secure WordPress hosting. Stripe takes the payments, which offers good value to LDI a with full API and seamless integration into WooCommerce, which we enjoyed!
Although WooCommerce and WordPress are both open source systems, customising, integrating with other systems and also hosting them takes some expertise. Our experience with using these systems on a variety of projects, from shops to writing competitions, gave us the ability to tackle any issues quickly and effectively.
We’ve worked with Lib Dem Image on creating a more logical categorisation of the products. They are photographing their way through their extensive product range. It is still work in progress but it’s getting there! We’ve worked on enhancing the buyer’s experience. Full details of product personalisation at the point of purchase is now taken. The product descriptions have also been enhanced. Additionally, palso significant discounts for larger purchases.
We’ve connected the site with MailChimp so that purchasers who agree to accept future emails and updates from Lib Dem Image (in a fully GDPR compliant way!) are added to LDI’s own MailChimp list. This is so they can be simply contacted again in future.
With a small ongoing investment this site should continue to support the LDI for more years to come.
If you are looking to launch (or relaunch) an online shop on WordPress and WooCommerce and could use some support, then get in touch. We’re confident our expertise and experience can help you with your new site.